Flowers Watford Privacy Policy

About This Privacy Policy

This Privacy Policy explains how Flowers Watford collects, uses, discloses, and protects personal data when you place orders with us. It is intended for all customers making purchases in Watford and its surrounding districts. We are committed to safeguarding your privacy and ensuring your information is handled in accordance with the EU General Data Protection Regulation (GDPR).

What Data We Collect

When you place an order or interact with Flowers Watford for our products or services, we may collect and process the following categories of personal data:

• Personal Identification Information: This includes your full name, delivery address, billing address, and contact details such as telephone number and, where provided, email address.
• Order Details: Information about flower orders, recipients’ names and addresses, delivery instructions, payment information (card type, last 4 digits, payment status), and messages to be included on cards.
• Technical Data: IP address, device details, browser type, cookies, and usage data collected when browsing or submitting orders online.
• Correspondence: Any communications between you and Flowers Watford, including feedback, complaints, or queries.

Lawful Basis for Processing Your Data

Flowers Watford only collects and uses your personal data when there is a valid legal ground to do so under GDPR. The legal bases we rely on include:

• Contractual Necessity: Processing your personal details is necessary for fulfilling flower orders and delivering requested services.
• Legitimate Interests: We may process data to improve our services, prevent fraud, and manage business operations, as long as these interests are not overridden by your rights and interests.
• Legal Obligation: We may process your data to comply with legal or regulatory requirements, such as tax or accounting rules.
• Consent: Where we rely on your explicit consent (for example, for marketing communications), you can withdraw this consent at any time.

How We Use Your Information

Your personal data is used strictly for the following purposes:

• Processing and managing your flower orders, including delivery, billing, and customer support.
• Communicating order confirmations, delivery updates, and responding to your enquiries.
• Personalising your experience and improving our services based on your feedback and behavior.
• Maintaining accurate records for accounting, auditing, and compliance with legal requirements.
• Preventing fraud, misuse of our services, or suspicious activities impacting our business or customers.

How Long We Retain Your Data

Flowers Watford retains personal data only as long as necessary to fulfil the purposes outlined in this policy or to meet legal, accounting, and reporting obligations. Typically, customer and order data is kept for up to six years after the date of your last transaction, unless a longer retention period is required by law. Shorter retention will apply to data held solely for marketing purposes if you opt out of such communications. Once the retention period ends, your information will be deleted securely or anonymised.

Third-Party Processors

To provide our services effectively, we sometimes share your information with trusted partners and service providers (known as data processors). These may include:

• Payment processing companies handling secure card transactions.
• IT service providers supporting our order and delivery systems.
• Couriers or delivery agents fulfilling your flower orders.
• Professional advisors (accountants, consultants) only with necessity and confidentiality agreements in place.

We require all third-party processors to respect the security of your data and to process it only in accordance with our instructions, never for their own purposes. We do not sell or rent your personal information to any marketing companies or unauthorised parties.

Your Rights Under GDPR

As a data subject, you have important rights regarding your personal data:

• Right of Access: You can request details about the personal data we hold about you.
• Right to Rectification: If your information is inaccurate or incomplete, you can request corrections.
• Right to Erasure: You may ask us to delete your personal data in certain circumstances.
• Right to Restriction: You can request we limit the processing of your data.
• Right to Data Portability: Where applicable, you can request your data be provided in a structured, commonly used format.
• Right to Object: You may object to our processing of your personal data, especially for marketing purposes.
• Right to Withdraw Consent: If processing is based on your consent, you have the right to withdraw it at any time.

To exercise any of these rights, or for further information about our data practices, please contact our customer service team directly. We will respond to all legitimate requests within one month, as required by law. You also have the right to lodge a complaint with the data protection authority if you believe your rights are not being respected.

Data Security and International Transfers

Flowers Watford takes the protection of your data seriously. We use a variety of security measures—including password protection, encryption, and regular system monitoring—to prevent unauthorised access or data loss. Where our service providers are located outside the United Kingdom or European Economic Area, we ensure that suitable data protection arrangements are in place.

Updates to This Policy

We may update this Privacy Policy from time to time in response to legal, technical, or business changes. The most recent version will always be available when you place an order with us. We recommend reviewing this policy periodically to stay informed about how your data is used and protected.

Applicability

This Privacy Policy applies to all Flowers Watford customers ordering from Watford and nearby districts, whether orders are placed online, by phone, or in person. By continuing to use our services, you consent to the collection and use of personal data as described in this policy.

Contacting Flowers Watford

If you have any questions or concerns about this Privacy Policy or your personal data, please contact our customer service team by your preferred method. We will do our best to address your concerns promptly and transparently.